- Instagram Mexico’s campaign to improve engagement among users aged 18 to 55.
- The key was the orchestration of 137 content creators to promote the adoption of the platform as a space for expression and authenticity.
Avenue
Key outcomes included:
- +30% increase in LTV of activated customers
- 100% improvement in the LTV/CAC ratio within 6 months
- +20% increase in net inflow from previous customer cohorts
- A fully integrated growth operating model, finance, marketing, product, IT, data and commercial teams.
- Advanced Martech capabilities enable better segmentation, targeting, and measurement.
Globoplay
The Apple Search Ads campaign achieved in the first month:
- A CAC 28% lower than the general average;
- The best performance among all channels;
- The highest retention rate among the acquisition channels
VIX
Using AI-creators to produce UGC videos at scale and decrease CPA by 37%.
AI Creatives showed:
A 8%- reduction in cost per subscriptions
A 18%+ increase in subscriptions
A 39%- decrease in CPA
Raizen – Shell Box
How a traditional company attracted, acquired, retained, and monetized users with a transformed direct-to-consumer app strategy.
50%- decrease in CPA
2,2x increase in MAUs
11% incremental increase volume of fuel sold (Sep’23)
Coppel
Anticipating Hot Sale campaigns to drop user acquisition costs.
9%+ Installs
9%- CPI
99% of budget spent
24%+ ARPU*
Openbank
7.4 points increase in brand recognition
12.3 points increase in ad recall
44% decrease in cost per registered customer
38% decrease in cost per installation
Read more
Ripio
Combining Retention strategy, AI, and owned media to segment, engage, and retain users.
A 10% reduction in churn rate vs modeled expectation.
A 20% increase in Retention day60.
A 40% increase in the amount of users transitioning from a low-value segment to a high-value segment.
DiDi
Expanded messaging to a digital audience of 19 million users
835MM Impressions
83%+ Increase in average video completion rate
Siempre en Casa
13%+ Increase in purchases
12%- Reduction in CPA
28%+ Increase in ROAS
Movistar
17%- Avg. monthly reduction in CPI
44%- Avg. monthlyreduction in CPA prepaid leads
50%+ Avg. monthly increase in events postpaid leads
etermax
Trivia Crack 2 reduces more than 50% of its CPI on TikTok for Business US, powered by Winclap.
Read more
Ualá
62%+ Increase in Installs
57%+ Increase in Registrations
50%- Decrease in CAC
Wabi
20%+ Increase in User Acquisition
14%- Lower CPA
20%+ Savings in media budget
Rappi
42%+ App Users in One Year
2X more new orders
43% Decrease in Cost of CAC
Lemon Cash
60%- Lower CPI than target
120%+ Increase in New Accounts
63%- Lower CPA than target
Pedidos Ya
20%+ Increase in User Acquisition
14%- Lower CPA
20%+ Savings in media budget
Ripio
3.2x+ Increase in installs
3.9x+ Increase in Transactions
70%- Reduction in CPA
MercadoPago
2x Increase in new users
4.6x Increase in Event CVR
20%- Reduction in CPA
Mercado Pago Programmatic
2x Improvement in CTR
30% UA Growth in 12 months
40% Decrease in CPA