Hering
The impact was immediate: the campaign reached over 42 million views, taking the new collection to an audience far beyond the creators’ combined follower base (294K).
Another highlight was the number of saves (647) — a clear indicator that the content was perceived as inspiring and valuable enough to revisit later.
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Shell Box
The Shell LTV Model was designed together with Winclap Data, combining a predictive and always-on approach that is currently in active experimentation. It is already showing promising results and revealing signals of impact that will guide its future scale.
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NU
Between December 3, 2024, and January 31, 2025, the following results were achieved in paid distribution campaigns:
- +15 million people reached.
- +81 million impressions.
- +69 million views.
- +1.2 million clicks.
- +540k new users.
DiDi
- Verified incremental lift: between +10% and +70% not only in installs, but also in sign-ups and first trips.
- Superior efficiency: up to +90% improvement in Click-to-Install Rate, prioritizing the real value of every click.
- Greater user intent: intent metrics increased between +40% and +60% after implementing all experiments.
- Investment confidence: a control structure that turned doubt into clear evidence to guide decisions.
Avenue
- +25% en la calidad lead→fondeo tras la activación del SDK (observación A/B).
- +50% uplift con mensajes de corretaje vía WhatsApp/CleverTap vs. control.
- +2–4% de cuentas creadas incrementalmente a través de push automations.
- +16% YoY en fondeo vs. cuentas creadas, señalando cohortes más saludables.
- +36% YoY (+6% MoM) en LTV de activaciones de paid media, fortaleciendo el lado LTV de la ecuación LTV/CAC.
Cif
- More than 10 million impressions
- +180,000 interactions
- 3.7% Engagement Rate
- +90,000 plays in 15s focused views format
- +71,000 comments, many celebrating the creativity and originality of the campaign
- Instagram Mexico’s campaign to improve engagement among users aged 18 to 55.
- The key was the orchestration of 137 content creators to promote the adoption of the platform as a space for expression and authenticity.
Avenue
Key outcomes included:
- +30% increase in LTV of activated customers
- 100% improvement in the LTV/CAC ratio within 6 months
- +20% increase in net inflow from previous customer cohorts
- A fully integrated growth operating model, finance, marketing, product, IT, data and commercial teams.
- Advanced Martech capabilities enable better segmentation, targeting, and measurement.
Globoplay
The Apple Search Ads campaign achieved in the first month:
- A CAC 28% lower than the general average;
- The best performance among all channels;
- The highest retention rate among the acquisition channels
VIX
Using AI-creators to produce UGC videos at scale and decrease CPA by 37%.
AI Creatives showed:
A 8%- reduction in cost per subscriptions
A 18%+ increase in subscriptions
A 39%- decrease in CPA
Raizen – Shell Box
How a traditional company attracted, acquired, retained, and monetized users with a transformed direct-to-consumer app strategy.
50%- decrease in CPA
2,2x increase in MAUs
11% incremental increase volume of fuel sold (Sep’23)
Coppel
Anticipating Hot Sale campaigns to drop user acquisition costs.
9%+ Installs
9%- CPI
99% of budget spent
24%+ ARPU*
Openbank
7.4 points increase in brand recognition
12.3 points increase in ad recall
44% decrease in cost per registered customer
38% decrease in cost per installation
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Ripio
Combining Retention strategy, AI, and owned media to segment, engage, and retain users.
A 10% reduction in churn rate vs modeled expectation.
A 20% increase in Retention day60.
A 40% increase in the amount of users transitioning from a low-value segment to a high-value segment.
DiDi
Expanded messaging to a digital audience of 19 million users
835MM Impressions
83%+ Increase in average video completion rate
Siempre en Casa
13%+ Increase in purchases
12%- Reduction in CPA
28%+ Increase in ROAS
Movistar
17%- Avg. monthly reduction in CPI
44%- Avg. monthlyreduction in CPA prepaid leads
50%+ Avg. monthly increase in events postpaid leads
etermax
Trivia Crack 2 reduces more than 50% of its CPI on TikTok for Business US, powered by Winclap.
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Ualá
62%+ Increase in Installs
57%+ Increase in Registrations
50%- Decrease in CAC
Wabi
20%+ Increase in User Acquisition
14%- Lower CPA
20%+ Savings in media budget
Rappi
42%+ App Users in One Year
2X more new orders
43% Decrease in Cost of CAC
Lemon Cash
60%- Lower CPI than target
120%+ Increase in New Accounts
63%- Lower CPA than target
Pedidos Ya
20%+ Increase in User Acquisition
14%- Lower CPA
20%+ Savings in media budget
Ripio
3.2x+ Increase in installs
3.9x+ Increase in Transactions
70%- Reduction in CPA
MercadoPago
2x Increase in new users
4.6x Increase in Event CVR
20%- Reduction in CPA
Mercado Pago Programmatic
2x Improvement in CTR
30% UA Growth in 12 months
40% Decrease in CPA