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Winclap acquires Brkaway, North America’s leading creator-management platform

Winclap announces the acquisition of Brkaway, North America’s leading creator-management platform. The move strengthens Winclap’s vision of unifying content, creators, data, and AI to drive scalable, social-first growth for global brands.

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Owned Media strategies: What if the conversion journey was only yours?

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Why borrow when you can own?

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January 16, 2025

2024 digital marketing predictions from experts across the globe

Global experts share key digital marketing trends to watch in 2024—from AI and creators to SKAN, LTV, and paid media shifts.

August 12, 2024

MarFinance: How to use customer value in growth planning

A MarFinance interview with Peter Fader and Daniel McCarthy on using Customer Lifetime Value (CLV) to plan profitable, finance-aligned growth.

The dawn of the third age in Martech: operative and financial efficiency

From construction blueprints to digital templates — discover why flexible, component-based design is the future for brands of any size.

The boot theory of Martech

Choosing a martech stack is a long-term decision, not a short-term cost cut. Inspired by the “Boots Theory,” this article explains how startups can invest wisely in scalable, high-quality tools that grow with the business.

Winclap Data Studio

Winclap launches Tech&Data Studio, a service focused on Growth Strategy and Technology Implementation

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