INVITE-ONLY EVENT
Winclap & Softbank: Marketing Efficiency - São Paulo
SÃO PAULO
Profit Driven Marketing Workshop
ABOUT THE WORKSHOP
With the economy slowing, efficient growth and cost savings are top of mind for businesses. Marketing executives play a key role in ensuring sustained financial performance.
Together with SoftBank Group Corp, we launched the first edition of the #MarketingEfficiencyWorkshop in Mexico to help portfolio companies make better marketing investment decisions and improve capital efficiency.
We provide 3 frameworks on how to reduce CAC efficiently and increase customer engagement while driving profitability. These are straightforward tools (no rocket science) that companies should be able to apply on a daily basis.
Topics
- ROAS = LTV/CAC: Media channels are incredibly sophisticated machines. Are we giving them the right signals to optimize for? Are we comparing channels properly?
- Incrementality: Everyone has an attribution model. Can we trust it blindly?
- Channel Diversification: Diversify your acquisition strategies from saturated channels preventing fraud. Is there any channel that is “too good to be true”?
Want to know more?
Make sure to check the Marketing Efficiency Playbook articles, where we talk about Diversifying Channels, LTV Optimization, Fraud, Incrementality and more.
Know about Upcoming Workshops
COMPLETE THE FORM BELOW
Last Workshops
Marketing Efficiencies
Winclap & Softbank: Marketing Efficiency - CDMX
March 15, 2023
Marketing Efficiencies
Winclap & Softbank: Marketing Efficiency - São Paulo
December 14, 2022
Marketing Efficiencies
Winclap & Endeavor: Marketing Efficiency - AR
March 21, 2023
Marketing Efficiencies
Winclap & AppsFlyer: Ressaca da Black Friday
December 7, 2023
Webinar
Cuando el backlog impide crecer: cómo crear sinergia entre IT y growth
March 26, 2024