INVITE-ONLY EVENT
Winclap & Softbank: Marketing Efficiency - CDMX
CDMX
Profit Driven Marketing Workshop
ABOUT THE WORKSHOP
With the economy slowing, efficient growth and cost savings are top of mind for businesses. Marketing executives play a key role in ensuring sustained financial performance.
Together with SoftBank Group Corp, we launched the first edition of the #MarketingEfficiencyWorkshop in Mexico to help portfolio companies make better marketing investment decisions and improve capital efficiency.
We provide 3 frameworks on how to reduce CAC efficiently and increase customer engagement while driving profitability. These are straightforward tools (no rocket science) that companies should be able to apply on a daily basis.
Speakers
Topics
- ROAS = LTV/CAC: Media channels are incredibly sophisticated machines. Are we giving them the right signals to optimize for? Are we comparing channels properly?
- Incrementality: Everyone has an attribution model. Can we trust it blindly?
- Channel Diversification: Diversify your acquisition strategies from saturated channels preventing fraud. Is there any channel that is “too good to be true”?
Want to know more?
Make sure to check the Marketing Efficiency Playbook articles, where we talk about Diversifying Channels, LTV Optimization, Fraud, Incrementality and more.
Know about Upcoming Workshops
COMPLETE THE FORM BELOW
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