Score big with your audience with Creator-based ads

FIFA Women’s World Cup 2023 is the world’s largest women’s soccer tournament.

As FWWC is already coming, an opportunity for brands also emerges. In this World Cup, being present will make us different.

How? We believe that brands can also be channels of information, visibility, knowledge, and support for the teams that will give their all on the field.

Through Creator-based Ads during FWWC 2023, brands will reach their audience. They will serve as a way of communicating to society who these players are, understand the importance of this event for sports in general, and see how women’s professional soccer is growing in each country and gaining increasing relevance.

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Interest in women’s soccer is growing rapidly: Nielsen surveys indicate that 37% of global soccer fans are women.

In addition, soccer players participating in the 2023 Women’s World Cup are not only exceptional athletes, but also social media masters, capable of driving impactful conversations and fostering genuine connections with their fans.

We all know the benefits of sports sponsorship: brands tend to increase their recognition and consideration levels (among other metrics). And what if we add the chance of standing for equality and professional women’s sports development? 

It is undoubtedly a great opportunity: 71% of Women’s World Cup fans believe tournament sponsors show their commitment to gender equality.

Let’s think out of the box: we also see an opportunity to break stereotypes. What is the main profile that comes to your mind when you think of female football? Well, let’s try the opposite. Why not someone from fashion? Why not a gamer? Why not a football fan whatever their gender?