About the Webinar:
In 2024 average budgets have fallen by 15%, according to Gartner’s Annual CMO Spend Survey.To do more with less, marketing teams must develop reliable plans that align both marketing and finance. Those plans should be centered not only on minimizing costs but on maximizing customer lifetime value (CLV).Join us in a live interview with two world-renowned experts on Customer Lifetime Value (CLV): Peter Fader and Daniel McCarthy, founders of Theta and creators of the Customer-Based Corporate Valuation® (CBCV) methodology. Before Theta, they co-founded Zodiac, a predictive customer analytics firm, which was acquired by Nike in 2018.
Why this matters
While enterprise and startup companies understand the importance of Lifetime Value, they underutilize CLV in their planning and tactical decisions. We want to fix that.That’s why we invited thought leaders from Theta and Winclap that have worked with various Enterprise companies and Startups helping them maximize their CLV.
September 5, 2024
Eastern Time
1 hour
Online
Speakers
Daniel McCarthy
Dan McCarthy is Co-Founder and Director of Theta and an Assistant Professor of Marketing at Emory University’s Goizueta Business School. An expert on Customer-Based Corporate Valuation® (CBCV), Dan is a co-creator of the CBCV methodology and has won a number of prestigious academic awards, including the MSI Alden G. Clayton, ASA (American Statistical Association), ISMS (INFORMS Society for Marketing Science), the Don Lehmann award, and Robert J. Lavidge Global Marketing Research Award for his CBCV work.
Dan’s work has been featured in media outlets and academic journals including Harvard Business Review, Wall Street Journal, Financial Times, Fortune, The Economist, Inc., Barron’s, CBS, CNBC, Slate, Business Insider.
Peter Fader
Peter Fader is Co-Founder and Director of Theta, and the Frances and Pei-Yuan Chia Professor of Marketing at the Wharton School of the University of Pennsylvania. He is considered by many to be the world’s foremost expert on the development and application of models of Customer Lifetime Value (CLV), having won dozens of prestigious awards for his research and teaching on the topic.
He was listed as one of “25 Marketing Technology Trailblazers” by Advertising Age, and has been a featured keynote speaker for many companies and industry associations. His three books (“Customer Centricity: Focus on the Right Customers for Strategic Advantage,” “The Customer Centricity Playbook,” and “The Customer-Base Audit” coming out in Fall 2022) are the basis for many global conversations about data-driven customer centricity.
Pedro Segundo de Arteaga
Chief Business Officer at Winclap. Multi-dimensional executive who partners with leadership teams to drive business strategy, growth and profitability.
Expertise in growth, acquisition and retention supporting companies to optimize CAC x LTV ratio with full funnel – cross function solutions.
What you would learn:
The correct methods for corporate planning using Customer Lifetime Value (CLV).
Use cases and applications.
How to practically apply CLV to your daily operations.
Register for free
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