Best practices for running LAT Campaigns. How marketers are adapting to a new attribution paradigm.

Marketers feel iOS 14 deprecation of IDFA will have a big impact on their iOS campaigns. However the majority don’t think their business is well prepared to face these changes.

Watch the conversation between Mobile Tech experts from Appreciate and Winclap as they discuss their hands on approach to running campaigns on LAT traffic. Learn about current adoption status of SKAdNetwork from publishers and exchanges, how SKAdNetwork compares to probabilistic attribution and what are the key actions you should be taking right now to prepare for IDFA changes.

Not enough time to go through all the content?
No worries, here are the main takeaways:

• 04:00 – iOS 14 launch and IDFA changes announcement. LAT Traffic growth trend
• 06:00 – Apple’s SKAdnetwork. Main limitations
• 11:00 – Difference between working with SKAdnetwork and MMP’s Probabilistic Attribution
• 14:00 –  Why you should start testing LAT traffic now.
• 20:00 – How will IDFA deprecation impact Transparency and what to do about it.
• 25:00 – Running Campaigns on LAT Traffic: limitations and impact on performance
• 27:00 – LAT vs IDFA Traffic- Cost and Conversion Rate Trade-off.
• 28:00 – Publisher-level optimization vs User level optimization: relying on Contextual Targeting once IDFA is not longer available.
• 29:00 – Why you should start testing LAT Traffic
• 31:00 – Recommendations for Advertisers starting with LAT Traffic
• 43:00 – Insights on Popular Ad Formats after IDFA
• 45:00 – Impact on Self-Attribution networks: Facebook and Google

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