App Localization: How to adapt your App for  great customer experiences in new markets

Expanding your App into new markets can be a great way to scale your business.
App Localization is the process of changing and adapting an app to make it appealing for a specific target market. However,  adapting it for a foreign market is not only about translation.  A successful localization must take into account cultural relevance as well. As user behaviour may differ across countries, you should also define appropriate media channels and evaluate your monetization strategy for the new territory.

Watch our mobile gaming experts from Winclap, Tamatem, Meitu and Nanobit share best practices and powerful insights for successful App Localization. Get to know the details to create a great customer experience abroad.

Not enough time to go through all the content?
No worries, here are the main takeaways:

• Minute 05´ What is App Localization. Differences across regions.
• Minute 09´ Localizing your Story.
• Minute 12´ Differences between Localization and Translation.
• Minute 17´ Localization is Culturalization: looking at the bigger picture.
• Minute 19´ Importance of Relevant Creatives for User Acquisition.
• Minute 24´ How to decide when to localize your app (and when not to).
• Minute 28´ Measuring localization impact.
• Minute 35´ How to choose monetization strategies for different markets.
• Minute 43´ Choosing different metrics for benchmark and performance.
• Minute 51´ Ads localization.

Complete the form below to have full access to the content: