Episode # 4 – Deval Panchal

Fourth episode of the Smartketers Podcast: conversations with marketers using artificial (and human) intelligence to make smarter decisions.

During this episode we talked with Deval Panchal, Growth Hacker at Old Skull Games. We talked about algorithm-based advertising; using behavioral data for interest-based Targeting; Risks when using AI to make decisions; Transitioning towards AI-based data; Precision targeting after iOS 14 and Why Creativity and Talent will not be replaced by AI. 

Deval is an expert in digital Marketing, with a constant pursuit to hack growth and learn. His approach towards data analytics, targeting and personalization, gives us a glimpse into the future of AI in marketing. A future that is more present than we realize. 

Special speakers: Mariano Saenz from Winclap and Deval Panchal from Old Skull Games

What we discussed in short:

• 00:00 – About Deval
• 02:00 – Personal vs personalized contact: how AI helped marketing scale
  
• 03:00 – Algorithm based advertising
• 04:00 – Using behavioral data for Interest based-targeting
• 06:00 – Risk and blockers when using AI to make decisions 
  
• 07:00 – Transitioning towards AI-based data
• 08:00 – Creativity and Talent will not be replaced by AI
• 10:00 – Precision targeting after iOS 14. 

About Deval

Deval is currently Growth Hacker at Old Skull Games. They create cooperative adventures for community to play for years on end.

He is fascinated by how we transitioned from direct to technological based marketing. He is optimistic about the value of using AI-based data to make decisions. Decisions, that today are still made more based on intuition than on concrete data. 
Deval believes that in the future  AI will replace us at making certain decisions on a regular basis. However, he is certain that Creativity and Talent are not replaceable. The way we connect with people can not be substituted by AI.