Episode # 3 – Ashley Fauset

Third episode of the Smartketers Podcast: conversations with marketers using artificial (and human) intelligence to make smarter decisions.

During this episode we talked with Ashley Fauset, COO at Stardust Entertainment. We talked about  AI reducing emotionality in decision-making; Predictive analytics for User Behavior; Personalized Recommendations; Using AI for creatives personalization; Main blockers when adopting AI and Building Inhouse AI capabilities.

Ashley is a marketing expert in the Entertainment Industry. She has been in the startup world for many years,  working in exciting industries, from editorial and brand marketing, to AR and VR for kids, and ridesharing.

Special speakers: Mariano Saenz from Winclap and Ashley Fauset from Stardust

What we discussed in short:

• 00:00 – About Ashley
• 02:00 – Revolutionary AI uses in everyday life
  
• 03:00 – Predictive analytics for User Behavior
• 03:30 – Content personalization and 1 to 1 recommendations
• 04:00 – Using AI for creatives personalization
• 04:30 – Social Listening to understand Customer Pain Points
  
• 05:00 – Main blockers when adopting AI
• 06:00 – Building Inhouse AI capabilities
• 06:00 – Being replaced by AI: Fact or Myth?

About Ashley

Ashley is currently the Chief Operating Officer at Stardust, the Movie & TV Social App, where fans come to connect. They are changing the way we share, discuss and discover our favorite films and shows.
Prior to her current role at Stardust, she was Sr Manager Growth Marketing at HopSkipDrive,  a safe youth transportation platform. She also worked at Seedling, Inc as Sr Marketing Manager, and co-founded Move Lifestyle, an online media startup with a Gen X and Millennial audience.

Excited to talk about AI and tech,  she shares an optimistic view for the potential of AI to make marketers lives easier.
She would love to see using AI to understand where customer’s pain points might be and create a better a experience for every fan.