Growth Transformation Summit 2024
Breakout Growth Workshop
& Hacking Growth Masterclass
by Sean Ellis
BUENOS AIRES
Two events for teams and people who want to learn how to apply Growth Hacking in their businesses
February 7th & 8th | Universidad Austral
The Speaker
Sean Ellis
Sean Ellis coined the term “Growth Hacking” and is considered the founder of the worldwide Growth Hacking movement.
He developed and applied Growth Hacking in the early days at companies like Dropbox, Eventbrite, LogMeIn, Uproar, and Lookout, which led to breakout growth for these companies (all went on to exceed billion dollar valuations). When Dropbox reached a $1B revenue run rate, it achieved this milestone faster than any SaaS startup before it.
Sean is also co-author of “Hacking Growth”, which has been translated into 16 languages.
Workshop
FEB 7TH | Breakout Growth Workshop with Sean Ellis
Audience: Cross functional teams – Limited spaces. Request info. below
These full-day workshop will help you and your cross-functional team of 2 to 5 people apply growth hacking directly to your business, via an engaging combination of lecture, hands-on exercises, real-world case studies, and facilitated discussion.
IDEAL FOR
These full-day workshop will help you and your cross-functional team of 2 to 5 people apply growth hacking directly to your business, via an engaging combination of lecture, hands-on exercises, real-world case studies, and facilitated discussion.
WHO SHOULD ATTEND
Each company can bring up to 5 people. We strongly recommend you bring a Founder or c-level executive sponsor, plus key leaders from the cross-functional growth team, including marketing, product, analytics, design and engineering.
YOU WILL LEARN HOW TO:
- Overcome organisational friction to drive cross-functional growth.
- Create a company-wide culture of growth and experimentation.
- Define your North Star metric for sustainable growth.
- Understand and find leverage in your Value Delivery Engine.
- Unlock growth with effective onboarding and activation.
- Create and optimise Engagement Loops.
- Create and optimise Referral Loops.
- Scale profitable Customer Acquisition with an Optimised Growth Engine.
- Sean’s Five-Step Framework for unleashing Breakout Growth.
Teams work collaboratively to implement Sean’s material as he presents it.
Sean is also available to help each team as challenges arise during the implementation.
Following the workshop, each team will have the insights to build on this new growth momentum.
Masterclass
FEB 8TH | Hacking Growth Masterclass by Sean Ellis
Audience: Individuals – Limited spaces. Request info. below
In these half-day seminars, students learn how to leverage a growth process and team to accelerate efficient and sustainable growth in their businesses.
In addition to the theory, participants will go through practical exercises to applythese skills to real examples.
YOU WILL LEARN HOW TO:
- Build growth teams for must-have products and why growth teams are essential for maximizing the success of “must-have” products.
- Build and manage an effective growth team.
- Leverage the growth process and the North Star Metric and how to execute a growth process for testing and analyzing high-impact growth ideas.
- Find high-impact growth opportunities. Learn how to identify the main levers for accelerating growth and how to prioritize experiments around the best growth opportunities.
- Advance skills for a virtuous growth cycle. Understanding the dynamics between different factors that influence growth and how to establish a culture of growth in your company.
WHO SHOULD ATTEND
Individuals working in growth, marketing or product roles and looking to level up their skills and bring fresh ideas into their companies.