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Budget Allocation Articles
Smartketers Podcast #7 – Maor Sadra
Episode # 7 - Maor Sadra Seventh episode of the Smartketers Podcast: conversations with marketers...
How does the Budget Allocation test works
OBJECTIVE: We want to test how our media investment performs if we use the budget allocation...
Smartketers Podcast #6 – Louis Tanguay
Episode # 6 - Louis Tanguay - On the future of Marketing Sixth episode of the Smartketers Podcast:...
Smartketers Podcast #5 – Lomit Patel
Episode # 5 - Lomit Patel Fifth episode of the Smartketers Podcast: conversations with marketers...
Smartketers Podcast #4 – Deval Panchal
Episode # 4 - Deval Panchal Fourth episode of the Smartketers Podcast: conversations with...
Smartketers Podcast #3 – Ashley Fauset
Episode # 3 - Ashley Fauset Third episode of the Smartketers Podcast: conversations with marketers...
Learnings from the Weather App: how accuracy matters in Predictive Marketing tools
Every day we rely on forecasts and predictions to make decisions. The most immediate example that...
Smartketers Podcast #2 – Jennifer Donahoe
Episode # 2 - Jennifer Donahoe Second episode of the Smartketers Podcast: conversations with...