By Bernardo Tinti - Measurement & Impact Lead at WinclapThis article is part of the Marketing...
Marketing efficiencies Playbook: Incrementality
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Budget Allocation Articles
Marketing Efficiencies Playbook – Ad Fraud
By Bernardo Tinti - Measurement & Impact Lead at WinclapThis article is part of the Marketing...
Marketing Efficiencies Playbook – Diversifying Channels
By Bernardo Tinti - Measurement & Impact Lead at WinclapThis article is part of the Marketing...
Marketing Efficiencies Playbook – LTV Optimization
By Bernardo Tinti - Measurement & Impact Lead at WinclapThis article is part of the Marketing...
AI Whitepaper – Part II
This is the second part of The introductory guide for AI in digital marketing. The goal of this...
The Introductory Guide for AI in Digital Marketing – Part I
AI can save you money, and time.According to McKinsey’s Global Survey, implementing can save at...
In Creators we trust: Why you must adopt a creator-led strategy for your Ads
Content created by brands has evolved across multiple platforms and formats. Throughout history...
Hey Google! tell everyone we are a Google Ads Creative Partner!
We are proud to join the Google Ads Creative Partner Program this year. Joining this program...
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To scale your app, you probably are advertising in multiple media channels.But, does your creative...