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Learnings from the Weather App: how accuracy matters in Predictive Marketing tools

Learnings from the Weather App: how accuracy matters in Predictive Marketing tools

by Luciana Franco | Mar 26, 2021 | AI Smartketers, All, Budget Allocation, Share Knowledge

Every day we rely on forecasts and predictions to make decisions. The most immediate example that...

Smartketers Podcast #2 – Jennifer Donahoe

Smartketers Podcast #2 – Jennifer Donahoe

by Luciana Franco | Mar 24, 2021 | AI Smartketers, All, Budget Allocation, Creatives, Growth, Mobile Media

Episode # 2 - Jennifer Donahoe Second episode of the Smartketers Podcast: conversations with...

Webinar On Demand: Reinventing Growth Strategy

Webinar On Demand: Reinventing Growth Strategy

by Luciana Franco | Mar 12, 2021 | All, Budget Allocation, Creatives, Growth, User Acquisition, Webinars

Discover how Growth Experts are Innovating to Scale their UA Efforts The fintech ecosystem is a...

Smartketers Podcast #1 – Gonzalo Varela

Smartketers Podcast #1 – Gonzalo Varela

by Luciana Franco | Mar 4, 2021 | AI Smartketers, All, Budget Allocation, Creatives, Growth, Mobile Media

Episode # 1 - Gonzalo Varela First episode of the Smartketers Podcast: conversations with...

How Machine Learning is helping us to optimize Cross-channel budget allocation decisions

How Machine Learning is helping us to optimize Cross-channel budget allocation decisions

by Luciana Franco | Dec 21, 2020 | AI Smartketers, All, Budget Allocation, Growth

Introduction Growth-hacking is a field in marketing focused on growing the most, with the least....

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