The Mobile Tree of Growth

I’m a Growth Manager. Basically, I help clients grow their business by understanding the main goals of their app marketing campaigns and using my expertise to achieve them. Every client is definitely unique. They have different strengths, weaknesses and even different...

My Kingdom for a Postback!

  If you are an avid reader or just a theatre enthusiastic, you are probably recognizing where the title of this text comes from. Yeah, exactly! The play Richard III from Shakespeare. How the hell a play from the 17th century can be related to user acquisition? Take...