by Cami Penas | Mar 12, 2021 | All, Budget Allocation, Creatives, Growth, User Acquisition, Webinars
Discover how Growth Experts are Innovating to Scale their UA Efforts The fintech ecosystem is a model for how innovative leaders in a crowded and competitive space can find success with the right approaches to UA. Regardless of your industry, these insights can be...
by Cami Penas | Mar 4, 2021 | AI Smartketers, All, Budget Allocation, Creatives, Growth, Mobile Media
Episode # 1 – Gonzalo Varela First episode of the Smartketers Podcast: conversations with marketers using artificial (and human) intelligence to make smarter decisions. During this episode we talked about: What is AI?, How it is revolutionizing our personal and...
by Cami Penas | Jan 14, 2021 | Creatives, Gaming, Growth, Mobile Media, Programmatic, Re-engagement, User Acquisition, Webinars
2020 in a nutshell and how to prepare for 2021 What can we expect after the gaming boom in 2020? Watch the conversation with Gaming leader from Playkids and mobile experts from Remerge and Winclap as they discuss the industry highlights in 2020 and what they are...
by Cami Penas | Dec 21, 2020 | AI Smartketers, All, Budget Allocation, Growth
Introduction Growth-hacking is a field in marketing focused on growing the most, with the least. It emerged in the context of early-stage startups, who needed massive growth in a short period of time with limited resources. It has since evolved and became part of...
by Cami Penas | Nov 25, 2020 | AI Smartketers, Budget Allocation, Growth, Share Knowledge
In today’s marketing landscape, with advertising inventory proliferating across multiple channels, maximizing returns has become a complex, multidimensional problem. Scaling digital products at double-digit growth rates requires testing and optimizing thousands of ad...
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