by Cami Penas | Mar 8, 2022 | All, Budget Allocation, Creatives, Growth, User Acquisition, Webinars
To scale your app, you probably are advertising in multiple media channels.But, does your creative strategy count with specific content for each media? Here are 10 tips to improve your ad creative performance. Every moment is an opportunity to capture user...
by Cami Penas | Mar 8, 2022 | All, Budget Allocation, Creatives, Growth, User Acquisition, Webinars
Te compartimos aquí 10 tips para aumentar la performance de tus anuncios en múltiples plataformas. Para escalar tu app seguramente estés anunciando en multiples canales. ¿Pero tienes una estrategia creativa multicanal con contenido específico para cada uno? Aquí...
by Cami Penas | Dec 10, 2021 | AI Smartketers, All, Budget Allocation, Growth, Mobile Media
Episode # 7 – Maor Sadra Seventh episode of the Smartketers Podcast: conversations with marketers using artificial (and human) intelligence to make smarter decisions. During this episode we talked with Maor Sadra, CEO & Co-Founder of INCRMNTAL about:...
by Cami Penas | Nov 25, 2021 | All, Budget Allocation, Growth, Share Knowledge
OBJECTIVE: We want to test how our media investment performs if we use the budget allocation recommendations. We will compare it against how it would have performed if we had continued allocating the budget as usual. We will attempt to prove, through statistical...
by Cami Penas | Oct 29, 2021 | AI Smartketers, All, Budget Allocation, Growth, Mobile Media
Episode # 6 – Louis Tanguay – On the future of Marketing Sixth episode of the Smartketers Podcast: conversations with marketers using artificial (and human) intelligence to make smarter decisions. We talked with Louis Tanguay, MD & Founder of App...
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