This is the second part of The introductory guide for AI in digital marketing.

The goal of this guide is to help marketers understand how the marketing ecosystem is implementing AI and how you can use AI to increase efficiency and save money in your marketing operations.

In Part I, we have talked about:

• Trends about the use of AI in marketing
• What AI actually is and why it matters for marketers
• Understand when is the right time to approach AI

If you have missed it you can download it here.

In this Part II we will cover:

• The building blocks of AI 
• How to build the best team for you AI project
• AI Models and use cases for Marketing

You will find insights from CMOs and Marketing Science Director from leader apps in LATAM like Mercado Libre and Uala. Learn how unicorn companies are approaching AI projects to analyze huge amounts of data, get useful insights from them and make better decisions with it.

Learn from people that took AI from hype to reality.

By the end of this guide you will be closer to taking your first steps towards adopting AI in your marketing team (Or at least you will have a fair idea where to start)