Learn how to use TikTok as a powerful acquisition channel
Incoporate TikTok Ads to your UA efforts and learn the best practices to succeed
Discover how to produce high impact creatives
In this session we covered:
- Discoverability as a unique aspect
- Introducing the TikTok For Business platform
- Reservations and Auction campaigns
- Performance and Branding Solutions
- Ads’ interaction within the User Flow
- Adopting the TikTok Mindset: Authenticity as a new way of advertising
- Why So Serious? Brands should have fun creating positive and joyful experiences
- Sound-on is key to the experience
- Leaning on Trends to connect with the audience #NoFOMO
- UGC dominates. Be the most human version of your brand
- Co-Create in Community
- Engaging Creativity for fun
- TikTok for Baby boomers, Gen Y, Gen Z and other ages
- B2B Advertising
- Working with Influencers
- Tips for Producing Creatives: Making TikToks, not Ads.
The Speakers
Ryan byrnes
Partner Manager, TikTok
Leandro Santos
Senior Growth Manager, Winclap
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