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Learnings from the Weather App: how accuracy matters in Predictive Marketing tools

by Cami Penas | Mar 26, 2021 | AI Smartketers, All, Budget Allocation, Share Knowledge

Every day we rely on forecasts and predictions to make decisions. The most immediate example that may come to mind is the Weather. How many of you have checked the Weather app lately before going out? Maybe just to convince yourself to wear that trendy sweater you...

Smartketers Podcast #2 – Jennifer Donahoe

by Cami Penas | Mar 24, 2021 | AI Smartketers, All, Budget Allocation, Creatives, Growth, Mobile Media

Episode # 2 – Jennifer Donahoe Second episode of the Smartketers Podcast: conversations with marketers using artificial (and human) intelligence to make smarter decisions. During this episode we talked about: AI in the Gaming Industry; enhancing UX and player...

Webinar On Demand: Reinventing Growth Strategy

by Cami Penas | Mar 12, 2021 | All, Budget Allocation, Creatives, Growth, User Acquisition, Webinars

Discover how Growth Experts are Innovating to Scale their UA Efforts The fintech ecosystem is a model for how innovative leaders in a crowded and competitive space can find success with the right approaches to UA. Regardless of your industry, these insights can be...

Smartketers Podcast #1 – Gonzalo Varela

by Cami Penas | Mar 4, 2021 | AI Smartketers, All, Budget Allocation, Creatives, Growth, Mobile Media

 Episode # 1 – Gonzalo Varela First episode of the Smartketers Podcast: conversations with marketers using artificial (and human) intelligence to make smarter decisions. During this episode we talked about: What is AI?, How it is revolutionizing our personal and...

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