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How AI is impacting Budget Allocation decisions

by Cami Penas | Nov 25, 2020 | AI Smartketers, Budget Allocation, Growth, Share Knowledge

In today’s marketing landscape, with advertising inventory proliferating across multiple channels, maximizing returns has become a complex, multidimensional problem. Scaling digital products at double-digit growth rates requires testing and optimizing thousands of ad...

Webinar On Demand: How to succeed on TikTok For Business

by Cami Penas | Nov 20, 2020 | Creatives, Gaming, Growth, Mobile Media, Re-engagement, User Acquisition, Webinars

Learn how to use TikTok as a powerful acquisition channel  Incoporate TikTok Ads to your UA efforts and learn the best practices to succeed Discover how to produce high impact creatives WATCH NOW In this session we covered: Discoverability as a unique aspect...

Webinar On Demand: The world beyond IDFA

by Cami Penas | Nov 19, 2020 | Growth, Mobile Media, Re-engagement, User Acquisition, Webinars

Best practices for running LAT Campaigns. How marketers are adapting to a new attribution paradigm. Marketers feel iOS 14 deprecation of IDFA will have a big impact on their iOS campaigns. However the majority don’t think their business is well prepared to face...

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