by Cami Penas | Mar 6, 2020 | Mobile Media, Programmatic, Webinars
Understanding if a media channel is bringing incremental users is a key factor to allocate budget and invest smarter. In this On-Demand Webinar Pia Balghera, Head of Product from Winclap, explains the different incrementality test methodologies to understand if the...
by Cami Penas | Mar 4, 2020 | Creatives
After years of building tech and knowledge working with the top digital advertisers in multiple verticals, Winclap is opening its platform through a cloud-based service that will enable Advertisers from all around the world to leverage from its AI tech. We’ve...
by Cami Penas | Mar 2, 2020 | Creatives, Growth
Getting the attention of potential users is getting much harder every day. We’ve been bombarded by information and messages since we can recall. This competition for gaining our attention is stressing us out. Today our brain’s attention is consuming tons of data from...
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