BLOG | January 26, 2026
Winclap acquires Brkaway, North America’s leading creator-management platform
This acquisition helps redefine how content, creators, data, and AI come together to drive real growth for global brands.
New York – January 27 — Winclap, a global Growth Transformation company, today announced the acquisition of Brkaway, the leading creator management platform in North America. Through this transaction, the company will continue and expand Brkaway’s mission to simplify collaboration between brands, agencies, and creators, powering the next stage of social-first entertainment at scale.
Brkaway was created to solve a structural problem in the industry: as creator marketing became central to business growth, the systems supporting it lagged behind. Fragmented tools, manual coordination, and growing operational complexity made it difficult for brands, agencies, and creators to scale effectively. Brkaway’s platform emerged to eliminate that friction, bringing structure, clarity, and speed to creator collaboration.
“I created Brkaway to solve a problem I experienced firsthand as a creator—trying to manage and grow my content business. What started as a personal solution quickly became something much bigger, with thousands of creators now using Brkaway to find opportunities and manage their collaborations. I’m incredibly proud of what our team built, and of the impact Brkaway has had on the creator community. Knowing that our mission will continue and scale alongside Winclap is truly exciting, and I couldn’t imagine a better team to take it to the next level".
Since the beginning of their working relationship more than three years ago, Brkaway and Winclap have shared a common vision rooted in a creator-first approach, operational excellence, and technology-enabled scalability. This acquisition formalizes that long-term alignment and ensures that Brkaway’s platform and community continue to grow with greater reach, investment, and sustained support.
“Over the past few years, creator marketing has evolved from a tactic into a core growth engine for brands. Yet scaling these operations remains one of the industry’s biggest challenges—coordination, quality, speed, performance, and reporting. Brkaway’s platform addressed these challenges in a way we’ve admired for a long time, which is why, as of today, its technology, operations, and expertise become part of Winclap,”
Hands-On: bringing owned media to life
Today, more than 15,000 creators trust Brkaway, having delivered over 228,300 assets and generated more than USD 5.6 million in revenue.
Leandro Santos, VP of Winclap Studio, added, “Creator marketing used to mean working with creators individually. Today, it means orchestrating many. As audiences fragment across creators and communities, brands can deliver relevant content only through intentional coordination among a diverse set of creators. Brkaway gives us the infrastructure to do that at scale, enabling Winclap Studio to operate creator programs with five times more creators and target over USD $14 million in revenue this year.”
Finally, Mariano Sáenz, CEO of Winclap, shared what’s ahead: “Our ambition is clear: to redefine how content, creators, data, and AI come together to generate real growth for global brands. Brkaway is a key step on that journey.”
About Winclap
Winclap transforms the growth of the world’s most relevant companies by offering solutions to acquire, retain, and monetize users.
- Works with leading brands in Latam and North America, such as Mercado Libre, DiDi, Disney, Amazon, Coca-Cola, L’Oréal, Falabella, and HP.
- Creative partner of TikTok (2021), Meta (2022), and Google (2025).
- In 2025, it produced more than 30,000 assets, 8,500 of them with creators.
With more than 300 professionals across the United States, Brazil, Mexico, Colombia, Argentina, and Chile, the company delivers solutions across four pillars:
- Studio, helping brands scale entertainment through social-first creative strategies that combine human creators and AI to drive cultural relevance and growth;
- Media, content distribution strategies across paid and owned channels to scale acquisition and revenue, with a strong focus on retention and monetization.
- Data provides the foundation and fuel for growth by properly collecting data across marketing, product, and CRM tools and using it to drive acquisition, retention, and monetization.
- Consulting, designing, and executing profitable growth strategies that integrate marketing, finance, and data.
About Brkaway
Founded in 2021, Brkaway’s mission is to help brands and agencies manage creator collaborations simply and seamlessly, while giving creators the tools they need to become successful entrepreneurs.
Whether you’re a marketing team looking to scale your creator partnerships or a creator growing your content business, Brkaway keeps everything organized, efficient, and smooth — so you can focus on what matters most: your creative work.
- Used by more than 14,000 creators
- Over 228,000 assets delivered
- More than USD $5,6M earned by creators
