As the firm continues expanding across the globe, the experienced director joins to elevate Winclap’s position in the North American market.

[New York, January 8th, 2024] — Winclap, an Argentine growth transformation company, proudly announces the addition of Lize Keefer to its team as Director of Growth, North America.

In her new role at Winclap, Lize will bring her data driven approach to Winclap with the primary goal of creating value for our clients by increasing revenue, profitability, and customer loyalty, ensuring sustainable meaningful impact across their business.

“We are thrilled to welcome Lize to our team. Her strategic vision and cultural fit aligns perfectly with our commitment to transform our clients’ growth.
Her proven track record scaling brands and managing teams will undoubtedly raise the bar of how we serve our clients, partners, and our clappers.
Welcome Lize!” – Mariano Saenz, Chief Executive Officer at Winclap.

With a track record spanning over 8 years in digital marketing across the US and EMEA, Lize brings a wealth of knowledge and strategic insights to further elevate Winclap’s position in the US market.
In her former position as Associate Director at Tinuiti, Lize was instrumental over a five-year span in advancing retail and beauty brands within the dynamic ecommerce industry. Her experience spans from paid media to comprehensive full-funnel measurement and attribution, strategically aligning with key business priorities.

Functioning as a trusted advisor, Lize channels her passion into creating holistic funnel strategies for the businesses she works with. These strategies empower brands to not only achieve their business goals but also seamlessly integrate awareness and performance marketing tactics to create lasting value.

More about Lize

Originally from Philadelphia, Lize moved to New York City more than three years ago, and her hobbies include yoga (practicing and teaching, she is a RYT 200, certified instructor), trying new restaurants in the city, and patiently waiting for ski season to return each winter! 

Fun Fact

When I was young, my parents let me choose my nickname for ‘Elizabeth’, I picked ‘Lize, which is pronounced ‘Lizzy’!

About Winclap

Winclap is a Growth Transformation company helping brands transform how they attract, acquire, retain and monetize users. It combines tech, experts and creators in a suite of Growth Solutions including: Growth Framework Consultancy, Own-media Management, Media Buying, Creators-based Content, Measurement, and Martech Implementations.
Established in 2017, it has helped brands like Netflix, Zumba, L’Oreal, Disney, Mercado Libre and other scale across the globe.. With now more than two hundred clappers around the world, Winclap is present with offices in United States, Argentina, Brasil, Mexico, Colombia.

Learn more at www.winclap.com