The inefficient implementation of technologies related to Growth (marketing, product, and data) hinders business agility to scale. On the IT side, it’s difficult to prioritize time for developments that exceed the product roadmap; in marketing and growth,  the need to move fast with the right technological setup is slowed by the lack of technical skills to configure it; and in data, there are constant information discrepancies due to disconnection or inadequate integration between tools.

One solution could be focusing the IT team to address marketing’s technical backlog. However, this is far from optimal given that technical teams are usually not specialized in marketing solutions. Undoubtedly they can learn the skills to implement these tools. However, this means spending less time on other strategic and technological tasks for the business. Developers are one of the most demanded people in an organization.Their time is extremely valuable, and it should be focused on the product roadmap. They should be spending more time building products and less time fixing systems.  From an efficiency and velocity point of view it makes more sense to outsource specific technical tasks that are not core of a company’s digital product rather than inhousing them and continue cluttering developers’ backlog. Following the pandemic and the normalization of remote work, more companies are expanding their  teams by hiring external specialized teams. According to SpendEdge, it is projected that companies worldwide will spend approximately $81.87 billion on this strategy by 2025. The needs for agility, flexibility, and return on investment make this model increasingly the chosen path to cover responsibilities in jobs that require a high level of specialization.

The key to successful technology implementation lies in the solid combination of business strategy, customer journey, Martech stack and data, along with specific technical skills for configuration and induction to use. Tech&Data Studio combines: strategic consulting to understand the business needs and the “why” behind them; Analytics Engineering for consistent data collection, activation, ingestion, and monitoring; and hands-on implementation in the code aligned with development processes and the client’s best practices.

Tech&Data Studio specializes in:

• MMPs (Mobile Marketing Measurement Platforms) to enhance mobile marketing strategies. (e.g., AppsFlyer, Adjust)
• CEP (Real-time Event Platforms) to improve engagement through meaningful communication with users. (e.g., CleverTap, Braze)
• CDP (Customer Data Platforms) to centralize customer data and gain insights. (e.g., Segment)
• Product Data Analytics (e.g., Amplitude)
• Media (Technological, non-campaigns): Meta, Google, TikTok.
• Data Cloud to optimize data management (e.g., Snowflake)
• CRM (Customer Relationship Management): Leveraging relationships to drive business growth. (e.g., Salesforce, HubSpot)
• Out of the box: using what the company has to generate new solutions without the need to hire more tools.

Some use cases include:

• Platforms audit for growth tech.
• Attribution, mapping, and event implementation, integration between new or existing tools.
• Configuration of the event tagging system.
• Design and implementation of data layers for consistent data collection.
• Integration of third-party tags for marketing tools.
• Development of best practices documentation for event tagging, data modeling, and transformation for reporting and analysis.
• Development of data governance solutions and privacy compliance.

Who is this for?

The new solution is designed for the challenges faced by Chief Technology Officers (CTOs), Chief Marketing Officers (CMOs), Chief Growth Officers (CGOs), Chief Data Officers (CDOs), Chief Product Officers (CPOs), and other roles that need to respond agilely to increasingly complex and uncertain growth environments.

Tech&Data Studio offers three plans that adapt to different profiles. The price depends on the number of hours involved in the project:

Foundational Growth Plan: for startups and small businesses without an IT team planning to incorporate technology tools oriented towards growth, marketing, and product.

Growth Acceleration Plan: for medium and large companies, whether or not they are digital natives, with technology teams focused on product development, lacking skills to implement growth technology, or have implemented it but in a messy way. They need to add other tools, evaluate those they have, and design the best stack.

Enterprise Evolution Plan: for companies with internal and external IT and data teams that need to improve operations, financial efficiency, and break down silos.

Clients working with Tech&Data Studio:

Some of the clients who have worked with Tech&Data Studio include:

To know more about how this can work for your company, you can schedule a call with the Tech&Data Studio team.

What are the use cases for this service?

Here are some examples of the most common and recurring use cases our team addresses:

• Tool audit
• Data availability across multiple channels and tools
• Tracking configuration and alignment
• Martech SDK implementation
• Event mapping and implementation (Product, Owned Media, Paid Media, etc.)
• Data discrepancies between technologies
• Data collection, ingestion, and activation
• Attribution
• Martech evaluation and recommendations
• Tool Discovery and Improvement
• Seamless integration between tools
• Custom event tagging for enhanced user behavior analysis
• Tag Management System (TMS) setup and tuning
• Data layer design and implementation for consistent data collection
• Tag audit and validation to ensure data accuracy
• Integration of third-party tags for marketing and analysis tools
• Documentation and best practices for tagging
• Data modeling and transformation for reporting and analysis
• Integration of analytics tools with data warehouses and databases
• Data quality verification and monitoring automation
• Development of data governance solutions and privacy compliance.
• Out of the box: using what the company has to generate new solutions without the need to hire more tools.

What technologies do we work with?

• MMPs: Empowering mobile marketing strategies.
• CEP: Enhancing customer engagement with meaningful communication.
• CDP: Centralizing customer data for insights.
• Product Data Analytics: Driving product optimization, campaigns, and data enrichment.
• Media (Technological, non-campaigns): Meta, Google, TikTok.
• Data cloud: Optimizing data management for data activation.
• CRM: Leveraging relationships to drive business growth.

Examples:

How does it work?

Every Tech&Data Studio project is comprised of four stages:

Discovery:

• Scope: Documentation of the problem and possible solutions.
  
• Business impact: Reduces risk, efficient use of resources, and informed decision-making.
• Deliverables: Dynamic backlog aligned with business objectives.

Planning:

• Scope: Roadmap design, impact identification, and effort required.
• Business impact: Process optimization based on business priorities.
• Deliverables: Clear prioritization, roadmap, and alignment.

Execution:

• Scope: Solution implementation and documentation.
• Business impact: Operational efficiency and speed.
• Deliverables: A specialized team that helps make decisions and execute them.

Optimizations:

• Scope: Strategic review and documentation.
• Business impact: Speed in prioritization, operational efficiency.
• Deliverables: External team specialized in strategy and technology, dedicated exclusively to working on their pending task list.

Why choose Tech&Data Studio as a partner?

• Growth DNA and technology and data skills: Team members have backgrounds in growth and technology areas.
• Extensive technical expertise: Through work with hundreds of Winclap clients and partnerships with leading marketing, product, and data technologies worldwide.
• Cost-effective alternative: this model is more economical with faster learning curves, a focus on technological skills, and flexible contracts in terms of duration.
• Flexibility and customization: We don’t work by replicating an implementation playbook. We customize the solution through a complete diagnosis of the current business scenario.

What is the service price?

There are three plans:

Note:

• Prices may vary according to specific client needs.
• Additional features can be added to each plan.
• We can provide a service quotation per project if there is a very specific problem to solve.

How can I receive this service?

Start by scheduling a call with Jota (Juan Pablo Juárez) Tech&Data Studio Lead.

Schedule Call