BLOG | January 16, 2024
2024 Digital Marketing Predictions from Experts Across the Globe
As we dive into a new year, growth experts share their views on what to keep an eye on in 2024.
1) From hype to ripe: getting bigger, stronger, and faster creatives with AI
2) UGC evolution and the new role of creators
3) SKAN 4.0: more data, better optimization, higher investments
4) From low CACs to high LTVs, a new approach for optimization models
5) Bears and bulls in paid media channels.
6) …
Marketers’ glimpse into the future to make today's challenges easier
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