A conversation between creative, performance and measurement experts on how to produce content using creators, enhancing it with AI and proving its impact.
Hear Winclap general manager Avi Ben-Zvi, Leandro Santos Head of Creative Studio and Sofia Smolar, Creators & Advocacy Content Lead at DTCx Media Buyer Summit.

Watch the full episode here:

Video from DTCx Media Buyer Summit

Challenges in the new digital era

A new way to approach Growth: Growth Consultancy

Profitable and Sustainable Growth

A New measure for performance marketing: LTV/CAC

Growth marketing has changed drastically:

• Low costs of acquisition are over
• Retention is the new priority. How to interact and entertain consumers throughout the lifecycle to keep them active.
• Measuring what matters. KPIs from Media focus to business focus. Which are the things that are really bringing an impact to the business.
• Adapting martech solutions faster to interact with consumers.

Going beyond user attraction and acquisition.
Facilitating retention and monetization
Focusing on profitability

1) Understand the core of your business from a product and benefits standpoint

2) Detect the gaps and opportunities inside your customer journey

3) Audit your marketing components:
      What team do I have
      What martech tools I am using
      How I am measuring my efforts

This will allow to get a Full Funnel strategy that enhances your product, acquisition, retention and monetization. It ultimately brings more revenues and profits.

No longer focus on burning through the capital to achieve growth at all costs.
You must build something sustainable in the future.

No longer focus on focusing on achieving the minimum cost of acquisition.(CAC)
Marketers need to add Lifetime Value (LTV) to the equation to understand if the LTV/CAC ratio of new users will ensure long-term profitable growth.