Consultancy

CONSULTANCY | GROWTH STRATEGY

From growth at any cost to profitable growth

We help you navigate the intersection between marketing, finance, and data to design and execute profitable growth strategies.

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Connect with our growth strategy practice

GROWTH STRATEGY

From growth at all costs to sustainable growth

We help you navigate the intersection of marketing, finance, and data to build and execute solid growth strategies.

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TRUSTED BY MANY
COMPANIES GLOBALLY
TRUSTED BY MANY COMPANIES GLOBALLY

When we help clients

Kickoff

Strategic definition and execution to support the launch of a new product.

Acceleration

Boosting the growth of existing products by optimizing user acquisition, retention, and monetization.

Turnarounds

Strategic redesign of growth and process execution to ensure sustainable and profitable expansion.

SPECIFIC OFFERINGS

How we help

We operate at the intersection of strategic consultancy and hands-on execution, identifying and activating the key levers necessary to address Growth challenges

Growth
strategy design

Integrate qualitative and quantitative growth models, KPI projections, and goal-setting frameworks to develop a strategic roadmap for long-term success.

Map acquisition, retention, and monetization strategies to create a unified growth vision.

 

Build logical, data-driven projections to evaluate strategy outcomes and define key performance indicators.

Measure the financial impact of growth initiatives, aligning marketing and finance teams to optimize investments.

Customer base audit & LTV modelling

Analyze customer behavior, optimize retention, and enhance lifetime value with data-driven segmentation and predictive financial models.
Identify customer acquisition, engagement, and retention patterns to enhance lifecycle value.

Forecast customer lifetime value and acquisition costs to prioritize high-impact strategies and optimize resource allocation.

Marketing measurement frameworks

Leverage media experiments, incrementality testing, and attribution modeling to optimize marketing investment and drive profitable outcomes.

Conduct geo-tests, CLS experiments, and incrementality tests to validate marketing impact.

Build saturation curves and calibrate marketing mix models (MMMs) to refine investment decisions.

Market analysis

Identify market potential, consumer trends, and competitive benchmarks to refine your positioning and maximize customer acquisition.

Evaluate market size, opportunities, and competitive positioning.

 

Decode consumer behaviors and emerging trends to optimize marketing strategies.

Develop a multi-channel strategy to reach the right audience with the right message.

Growth operations assessment and turnarounds

We audit and diagnose business challenges, develop a personalized strategy, and implement it effectively with our team of experts, ensuring measurable results and long-term success.

IMPACT STORY

Avenue’s Growth Transformation: Bridging Finance, Marketing, and Data for Profitable Growth

 This case study outlines how Avenue, a U.S.-based investment firm serving Brazilian investors, partnered with Winclap to overhaul its growth strategy. By integrating financial discipline, marketing automation, and a unified growth model, Avenue doubled its LTV/CAC ratio and implemented a scalable framework aligned with long-term business objectives.
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30%
increase in LTV of activated users
100%
improvement in the LTV/CAC ratio
20%
increase in net inflow from previous cohorts

Integrated growth operating model, linking finance, marketing, and data.

Related content

GROWTH STRATEGY CONSULTANCY

MarFinance: How to Use Customer Value in Growth Planning

On September 5, 2024, Pedro Segundo de Arteaga, Chief of Business at Winclap, interviewed two leading experts in Customer Lifetime Value: Peter Fader and Daniel McCarthy. Below, you’ll find the full interview transcript nd the video. 

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